BEC-12 Audit
www.robertrizea.com/
Mostly on track9/11
Audit captured Jul 23, 2026 · 4:49 PM
www.robertrizea.com/ ↗service_consultancy

Mostly on track

Strong credibility doing real work; the page structure is letting it down before the ask.

The page has real credibility to sell — two exits, named outcomes, five specific testimonials — but the conversion mechanics give that credibility nothing to land on. The ask-first audit form, duplicate service blocks that double the page length, and no value delivered before the visitor submits all mean that hard-won trust leaks away before it can convert.

9of 11 principles on track
1 not applicable to this page
If you only do one thing

Cut the duplicated four-service block entirely so the page flows from problem framing directly to testimonials and the inquiry form — the repeated sections are doubling scroll depth and burying the one action you want visitors to take.

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Heads up — text-only read. We scored this page from copy alone. Hero images, screenshots, and diagrams weren't interpreted.
The twelve receipts ↓

One card per principle — what to do, what we saw on the page, why it works. Click any card to expand.

4/10
🔧

Endowment & IKEA Effect

Watch

Whether visitors get to try-before-they-buy or build something theirs.

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What to do

Add a short diagnostic tool — a 3–5 question quiz or a CAC/ROAS calculator — that produces a personalized output before the form ask.

01'Enter your current monthly ad spend and CAC — see your estimated revenue gap in 90 days'
02A 4-question 'Growth Audit Score' quiz ending with 'Your biggest growth leak is [X]' before the booking CTA
03An inline ROAS benchmark tool: 'Your current ROAS vs. median for your channel mix'
Why it works

Visitors who produce their own numbers feel invested in the result and are far more motivated to book the call to act on it.

4/10
🎁

Reciprocity

Watch

Whether you give something useful before asking for an email.

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How the audit works · methodology & limits ↗