BEC-12 Audit
www.pjaunugryba.lt/
Watch5/10
Audit captured Jun 6, 2026 · 7:50 PM

Watch

Trust signals are earning their keep; too many choices are costing the sale.

The page has genuine credibility working in its favour — named media coverage, verifiable company details, a compelling origin story, and strong review counts on key products — but it buries visitors under 50+ product tiles with no guided path forward. A first-time visitor arriving on the homepage has no clear "start here" moment: no primary CTA, no featured product, and no way to cut through six simultaneous category sections.

5of 10 principles on track
2 not applicable to this page
If you only do one thing

Add a single hero CTA — "Find your mushroom" or "Start with our bestsellers" — that routes first-time visitors to a curated shortlist of three to five top-reviewed products, cutting the paralysis created by presenting the entire catalogue at once.

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Heads up — text-only read. We scored this page from copy alone. Hero images, screenshots, and diagrams weren't interpreted.
The twelve receipts ↓

One card per principle — what to do, what we saw on the page, why it works. Click any card to expand.

4/10
🧩

Choice Paradox

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Whether the number of options helps people decide or stalls them.

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What to do

Add a short 'Which product is right for you?' selector or guided entry point near the top of the page.

01A 3-button prompt: 'I want to support my brain / sleep / immunity' that scrolls to the relevant product
02A sticky 'New here? Start with our bestsellers' banner linking to a curated 3-product shortlist
03A 'Most popular' badge on 2–3 products per category to reduce the effort of choosing
Why it works

Giving visitors a clear first step reduces the effort of scanning dozens of products and makes it more likely they add something to the cart rather than leaving.

4/10
🛡️

Loss Aversion Framing

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Whether visitors feel what they'd lose by not acting.

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4/10
⚡

CTA Framing

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Whether your buttons describe a useful next step, not just 'sign up'.

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4/10
🧠

Cognitive Load

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Whether the page is easy to scan, or asks too much at once.

Text-only read — visual signals on this principle (badges, photos, layout) couldn't be interpreted.

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4/10
🎁

Reciprocity

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Whether you give something useful before asking for an email.

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How the audit works · methodology & limits ↗