BEC-12 Audit
www.robertrizea.com/
Mostly on track9/11
Audit captured Jun 9, 2026 · 12:47 PM
www.robertrizea.com/ ↗service_consultancy

Mostly on track

Authority is doing the heavy lifting; the conversion path is losing people it already convinced.

The authority case here is genuinely strong — named exits, a quantified track record, and practitioner-first positioning all do real work — but the page undermines itself at the moment of commitment. Placeholder text in the hero, three different labels for the same CTA, no value given before the ask, and testimonials parked away from the form all create friction exactly where a qualified prospect needs reassurance.

9of 11 principles on track
1 not applicable to this page
If you only do one thing

Fix the CTA labeling so every button and qualifier describes the same action in the same words — right now a visitor sees "Apply For A Growth Audit," "Book 20 Min Call," and "15-minute call" for one conversion goal, and that inconsistency is the fastest way to lose someone who was already ready to move.

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Heads up — text-only read. We scored this page from copy alone. Hero images, screenshots, and diagrams weren't interpreted.
The twelve receipts ↓

One card per principle — what to do, what we saw on the page, why it works. Click any card to expand.

3/10
🔧

Endowment & IKEA Effect

Watch

Whether visitors get to try-before-they-buy or build something theirs.

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What to do

Add a short diagnostic tool above the intake form that produces a personalized 'growth gap' result before asking visitors to book.

01A 3-question quiz ('What's your current ROAS? What's your CAC trend? What channels are you running?') that outputs 'Your biggest leak is likely mid-funnel retention'
02A CAC benchmarking calculator that shows how the visitor's current number compares to Robert's client results
03A 'Growth Audit Score' widget that grades their acquisition setup and ends with 'Book a call to see the full breakdown'
Why it works

Visitors who receive a personalized result before booking feel they've already begun the engagement, making the call feel like a natural next step rather than a cold commitment.

3/10
🎁

Reciprocity

Watch

Whether you give something useful before asking for an email.

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How the audit works · methodology & limits ↗