BEC-12 Audititsdigitalme.com
A behavioral economics audit, in about a minute

Find the conversion leaks your landing page is hiding in plain sight.

We score it against twelve behavioral economics principles — the patterns that decide whether a visitor converts. Then we tell you one concrete change to ship this week. Not a 40-page report.

⏱About a minute, no signup✱Public URL only — no logins, no scraping behind paywalls↗Shareable link, no friction
A live sample · marigoldphoto.com/wedding-packages
marigoldphoto.com/wedding-packagesMostly on track
If you only do one thing

Mark the middle package as the recommended choice and show what each option actually replaces — so couples stop comparing prices to each other and start comparing them to what they'd spend without you.

Picture of the audit

7 of 11 principles on track. 1 not applicable to this page.

⚓Anchoring & FocalismWatch4/10
What to do

Show what each package replaces, not just what it costs.

01Above the $2,800 full-day package: 'Replaces a coordinator + 2nd shooter — usually $4,500 hired separately.'
02On ceremony-only: 'Coverage for the vows. 9 in 10 couples wish they’d booked the reception too.'
What we saw

Three packages are listed side-by-side at equal weight, cheapest on the left. The first price a couple sees is $1,200 for ceremony-only — which becomes the anchor for everything that follows.

Without a reference outside the page, every price feels expensive relative to the cheapest one.

See the full audit →
What you get back

A verdict.

One emotional read — “Mostly on track”, “Needs work” — so you know where you stand in three words.

The action to take this week.

One concrete change. Ship it Tuesday, read results Friday. Not a backlog, not a vibe.

Twelve receipts.

A per-principle scorecard with what we saw on the page, what to do, and an example you can lift.

The framework

Twelve principles. Forty years of replicated behavioral economics.

⚓Anchoring & Focalism
🎯Decoy Effect
🧩Choice Paradox
🛡️Loss Aversion Framing
👥Social Proof & Herding
⚡CTA Framing
🔧Endowment & IKEA Effect
⏳Urgency & Scarcity
🤝Familiarity & Trust
🧠Cognitive Load
🎁Reciprocity
🎓Authority

Sources: Daniel Kahneman (Nobel laureate, 2002) · Amos Tversky · Dan Ariely · Robert Cialdini · Sheena Iyengar · Huber, Payne & Puto — across Prospect Theory, asymmetric dominance, choice overload, and influence research.

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